11203678_996585357060824_7743275374431541871_oI often find myself in conversations with fellow promoters and venues about how to get more people to come to watch live music. It’s the heart of the whole matter really and the answer is an elusive Holy Grail, the alchemical quest for turning lead into stone. I mean, if I knew that I would be a very rich man. But whilst we all search around for that missing ingredient that makes our gigs more successful, I’ve noticed that many venues don’t even bother with the most basic of promotion. It’s quite simple really. Tell people about your gig. How hard is that?

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